Seen enough curriculum vitaes today? I'll tell you a story instead...
Without an art school background I began my career by exploring two creative industries – publishing and interiors.
I worked on home magazines, books, in design shops and at literary festivals, sometimes voluntarily and trying everything out before I found a perfect fit, as a Picture Researcher at The V&A Museum. I gained all those early opportunities by posting letters, carefully typed up on fancy paper.
Learning Photoshop on the job and dreaming every day of being a hands-on designer, I eventually took a leap – back to university – and gained an MA Graphic Arts in 2012. I soon joined interiors retailer Graham and Green as their sole graphic designer, where I remained happily developing both the brand and my skills over two years.
Enthused by the full spectrum of design from typography to illustration, styling shoots, designing campaigns and packaging, I forged a focus in visual aesthetics for creative lifestyle brands. After a few years as Senior Designer at Not on the High Street, I decided to cast a wider net and go freelance in 2017. Since then I have worked for many more home and gifting brands – Bloom and Wild, Fenton & co., Habitat, The Wedding Shop, Sofa.com – always striving to harmonise beauty with function as the digital world bloomed around me.
The perspective I have gained over a decade in the creative industries has refined my natural instinct for art direction and strategic thinking for design-led brands. With dedication to the details of design as much as overall brand clarity,
I relish the challenge to fuse creative elements together into a cohesive brand whole – encompassing print, digital and tangible products or experiences.
I have worked alone across multiple projects and also as a part of large creative teams – including on award-winning projects and high-profile brands. I enjoy mentoring juniors as much as learning from a diverse and talented network of other creatives, contributing my own unique view along the way.
If you would like to discuss a project or opportunity, please get in touch.